For many, the holiday season is a time for giving – sharing gifts with friends and family, making those final charitable donations for 2016 or …
Developing an Event Marketing & Communications Strategy
The event market is as saturated as it has ever been. With events popping up weekly, it makes it nearly impossible to attend …
Work-Life-Wellness Balance
The push for wellness centered features at corporate events For years now there has been an ongoing shift towards a focus on wellness in the …
Association Budgets: Part 2
Last week, we talked about where and when to start working on your 2017 annual budget (ICYMI: it’s now!). Other than needing time to start …
Association Budgets: Part 1
Summer has only just ended, and if you have a December 31st year-end like many associations your 2017 budget may be the furthest thing from …
Steps to Sponsorship Success
Sponsorship is a vital component to most conferences and events. Not only can it add a (sometimes much needed) revenue stream, it can completely elevate …
Pumpkin Spice and Everything Nice
While it may be hard to hear, summer 2016 is in its final lap. It’s just a matter of time before the leaves begin to …
IncentiveWorks 2016: Best in Show
IncentiveWorks just celebrated 25 years as Canada’s largest and longest running conference and trade show serving the meetings, incentive travel and special events industry. Planning …
Planning an Event without a Budget?
Too often as planners, we find ourselves getting excited about the food, dĂ©cor, and entertainment at our events that we forget about the most important …
Being a Millennial Leader in Association Management
We recently read a great article in Association magazine, Seasoned Association Leaders Share Leadership Lessons, which had several pieces of advice for the next generation …